“This is amazing! Why couldn’t I find getKambium when I searched for vCIO tools?” was the question I was asked on a recent sales call.
The honest truth is that we haven’t turned up the SEO or online marketing efforts yet – albeit it’s not far away. The agency is being briefed, and we have spent the last few weeks preparing the necessary content. Expect to see us starting to be a bit noisier over coming months.
But also, I HATE the term “vCIO”.
Let me explain…
Surely a vCIO is, well, a virtual CIO. Based on the job title, surely their purpose is to undertake the work of a CIO, but on a part-time basis? Perfect for businesses that rely on IT and tech in general to be more competitive, but aren’t big enough to justify a fulltime role?
That’s what getKambium believes a vCIO *should* do. We have even been hard at work building a module (slightly behind schedule but due for release in a few weeks) that gives MSPs a framework to do just that. Check out our description : Manage Module | getKambium
The challenge is that the term vCIO has usually applied to what we at getKambium think is really the work of an account manager – ensuring the MSP is aligned with the client and delivering a secure, reliable platform for the customer.
That is incredbibly important work! It’s why we’ve given these tools, such as QBR, priority in the getKambium roadmap.
But is it well-named? We don’t think so. But it is the name the MSP eco-system uses, and who are we to argue against that too strongly!
Why does GREAT vCIO matter?
Because our client needs are changing and, as MSPs, we have a fantastic opportunity to adapt!